Case · Edstrex

Edstrex

A construction brand rebuilt for the way modern clients actually find and vet contractors, search-first, proof-led, and conversion-focused.

00Overview

Edstrex came to us looking to translate decades of field expertise into a digital presence that could compete in a crowded construction market. We designed and shipped a new website engineered for project inquiries, paired with a performance marketing engine that turns high-intent local searches into qualified leads.

+180%
Qualified project inquiries (YoY)
3.6×
ROAS on paid campaigns
<1s
Largest Contentful Paint
97
Lighthouse performance
Top 3
Local search rankings
-42%
Cost per qualified lead
01Web Development

Conversion-First Construction Website

A bespoke website that positions Edstrex as a premium construction partner. Built around project inquiries, case galleries, and trust signals that shorten the path from visit to contract.

edstrex.sk
Service

Design System

Typography, color, and component library derived from the brand identity.

Service

Frontend

React, TypeScript, and motion design with a component-driven architecture.

Service

CMS & Backend

Headless CMS integration, forms, booking flows, and scalable APIs.

Service

Performance

Core Web Vitals tuned, image pipeline, and edge caching for sub-second loads.

Service

SEO Foundations

Semantic structure, metadata, sitemaps, and schema tailored to the niche.

Service

Analytics & QA

Event tracking, cross-device QA, and launch-readiness checklist.

03Digital Marketing

A full-funnel marketing engine built for a regional construction market, Google Ads on high-intent contractor and project searches, Meta retargeting on case studies, and SEO content compounding month over month.

Service

Paid Acquisition

Google Ads, Meta Ads, and programmatic buying with weekly optimization.

Service

Social Media

Content planning, community management, and paid social campaigns.

Service

SEO & Content

Technical audits, keyword strategy, and content engineered to rank and convert.

Service

Email & CRM

Lifecycle automation, segmentation, and A/B tested campaigns.

Service

Analytics

Custom dashboards, attribution, and monthly performance reviews.

Service

Creative Production

Ad creative, video cuts, and landing page variants produced in-house.

08Contact

Let's Build Something
Exceptional

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