Design System
Typography, color, and component library derived from the brand identity.
Case · Edstrex
A construction brand rebuilt for the way modern clients actually find and vet contractors, search-first, proof-led, and conversion-focused.
Edstrex came to us looking to translate decades of field expertise into a digital presence that could compete in a crowded construction market. We designed and shipped a new website engineered for project inquiries, paired with a performance marketing engine that turns high-intent local searches into qualified leads.
A bespoke website that positions Edstrex as a premium construction partner. Built around project inquiries, case galleries, and trust signals that shorten the path from visit to contract.

Typography, color, and component library derived from the brand identity.
React, TypeScript, and motion design with a component-driven architecture.
Headless CMS integration, forms, booking flows, and scalable APIs.
Core Web Vitals tuned, image pipeline, and edge caching for sub-second loads.
Semantic structure, metadata, sitemaps, and schema tailored to the niche.
Event tracking, cross-device QA, and launch-readiness checklist.
A full-funnel marketing engine built for a regional construction market, Google Ads on high-intent contractor and project searches, Meta retargeting on case studies, and SEO content compounding month over month.
Google Ads, Meta Ads, and programmatic buying with weekly optimization.
Content planning, community management, and paid social campaigns.
Technical audits, keyword strategy, and content engineered to rank and convert.
Lifecycle automation, segmentation, and A/B tested campaigns.
Custom dashboards, attribution, and monthly performance reviews.
Ad creative, video cuts, and landing page variants produced in-house.
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