Service
Design System
One set of fonts, colours and parts, all drawn from the brand.
Case · Edstrex
Edstrex: Construction Marketing & Web Development in Slovakia
A building brand, rebuilt for the way clients now look for a contractor. They search first, they want proof, and they want to get in touch.
- +180%
- Qualified project inquiries (YoY)
- 3.6×
- ROAS on paid campaigns
- <1s
- Largest Contentful Paint
- 97
- Lighthouse performance
00Overview
Edstrex has spent decades on site. They came to us to put that on the web, in a crowded building market. We designed and shipped a new website, built to bring in project enquiries. Next to it we run the ads. People who search for a builder near them now get in touch.
+180%
Qualified project inquiries (YoY)
3.6×
ROAS on paid campaigns
<1s
Largest Contentful Paint
97
Lighthouse performance
Top 3
Local search rankings
-42%
Cost per qualified lead
01Web Development
Conversion-First Construction Website
A website built to order. It puts Edstrex up as a top building firm. It is built around project enquiries and photos of past jobs. And it shows the proof that they are worth hiring.
Service
Frontend
We built it in React and TypeScript. We made it move, too.
Service
CMS & Backend
We wired in a headless CMS, the forms, and the booking. The links stay fast as it grows.
Service
Performance
We tuned Core Web Vitals, the images, and the way pages are stored. They load in under a second.
Service
SEO Foundations
A clean page structure, meta tags, sitemaps and schema. All of it cut to fit the trade.
Service
Analytics & QA
We track each click. We test on every device. And we work a launch check list.
03Digital Marketing
Marketing that covers the whole path, for one building market. Google Ads reach the people who search for a builder right now. On Meta we follow up with them, and show them past jobs. And our SEO content adds up month after month.
Service
Paid Acquisition
Google Ads, Meta Ads, and ad space bought by machine. We tune it each week.
Service
Social Media
We plan the posts, answer the comments, and run the paid ads.
Service
SEO & Content
We check the site, pick the words to rank for, and write content that sells.
Service
Email & CRM
Emails that go out on their own. We split the list into groups, and test two versions.
Service
Analytics
Custom dashboards, attribution, and monthly performance reviews.
Service
Creative Production
We make the ads. We cut the video. And we build the landing pages in house.